The notion that a product should be usable by its customers is a given. It’s product design 101. It’s not even worth saying. A customer’s perception of a product is the result of something far beyond basic “user-friendliness”; it’s the result of a slew of moments that tell him or her who this company is, what this product stands for, and what you want it to mean…Aiming for user-friendliness alone results in a usable product, not a compelling one. Compelling design comes from crafting the moments.
— Robert Hoekman, Jr. (via timothywikander)
(via timothywikander)
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